Monthly Archives: February 2016

25 Years in Da’ Biz

by Ian Elman, Founder and President of SYMG

Wow, 25 years of High Sierra trips! Feels like just yesterday it was 1991 with just the three owners living in a rented room at Bass Lake near Yosemite and a small closet full of gear. In those days I really looked forward to every third night, when it was my turn to have the side of our king bed that was closest to the wall. It’s been a wild ride since then; going from a handful of trips into the Ansel Adams Wilderness each season with the 3 of us to big expedition style trips throughout Yosemite and the High Sierra with 20 employees. Thing is, we were never just doing it for temporary work and fun, we were doing it to have lifelong careers. To be eventually named “Best Outfitter on Earth” by National Geographic was one of proudest moments along the way.

Recently I have been walking down memory lane in light of our quarter-century anniversary– rifling through old photos, magazine articles, catalogs and such. In an old brochure (remember those?) from 1997 the intro reads: “Dear Friends… To cherish good times and good friends in the mountains, deserts, and wild places we hold dear”. Thus begins our mission statement, which remains unchanged to this day. Pursuing dreams–it’s what we are about. We’ve been laughing lately with the media popularity of the concept of “digital detox” weekend getaways and “getting unplugged” by getting into the wilderness. That’s a concept we have been living and providing since the old days, and now is finally hotter than ever. Heck, recently I read an article on social media about the popularity of people wearing beards and flannel shirts. “Boys, we are back in style!” was the title of the e-mail I sent my old friends and partners in SYMG with the link. All this to say that our commitment is exactly the same as it was then: Make it easy and possible for people to get out into their wilderness areas and create experiences that soothe the soul and memories that last a lifetime. Now more than ever we all need this.

I was asked recently about what’s it like being in the Outfitter Guide business for 25 years for an article and my first reaction was…It’s hard! But once you knock off the veneer of challenges that every business faces my thoughts turned to the trips themselves. The SYMG experience hasn’t changed tremendously in the last 25 years. For myself, for our guests, and for our guides, SYMG is about the people and experiences we create for them. I’m proud of that. The Outfitter Guide business is still a spectacular place to be.